Stage 1:
Concept Development & Pre-Production
An XR/VR Animation Experience: Go beyond the screen to a future where fantasy streetwear and cyber-upgrades push the limits of your digital reality.
Concept Art: Neon Billboard ©Gary Alake Riley 2025
Select a track and set the mood:
Desktop-ready. Mobile may require this site to be opened in a new page after making your selection.
The story
As a cyborg desperate to upgrade, you enter a neon-lit cityscape where AI-powered pushy billboards don’t just sell fashion—they sell self-worth, status, and identity through cyber-streetwear that transforms around you in real time.
But every upgrade comes at a cost…
The Experience
What starts out as a fun dive into trying on the latest cyborg threads and tech, ends with you trading your identity for kudos-winning style upgrades. As each trade rewrites your memories and self-perception, you must decide how much of both your human and robot self you are willing to lose for your new augmented cyborg status and cool.
Join us in pushing the boundaries of what’s possible in XR/VR, animation, storytelling and play.
Immerse yourself in Immersive Animation!
Concept Art: Neon Biillboard’s blunt and pushy interactions with its players in VR.
©Gary Alake Riley 2025
Neon Billboard fuses live-action motion capture with hand-drawn 2D anime-style character renders and dynamic CGI motion graphics to create a unique and engaging VR experience.
Its fusion of animation techniques and experimentation is designed to deliver a tactile, engaging, and visually rich story that truly pushes the boundaries of XR.
The inspiration for Neon Billboard stems from another experimental animation project,
Neon Billboard’s creator Gary Alake Riley, and production partners, The Brewery VFX
are also developing:
Production Partner
Neon Billboard is a collaboration between British multidisciplinary artist Gary Alake Riley and London-based VFX studio, The Brewery VFX, known for its work in visual effects and animation for the media and entertainment industries.
This ongoing partnership includes art direction for film and TV and the co-development of a live-action animation series, from which the concept for Neon Billboard emerged.
Support
The development of Neon Billboard as an immersive XR/VR experience is supported by
B3 Media’s pioneering TalentLab XR programme, which champions diverse voices through the power of immersive storytelling and eXtended Reality.
Creative Solutions for you IRL, on screen, and beyond!
We offer a full suite of design services, including XR concept design, animation, character design, graphic design, VFX, and branding. And welcome collaborations on creative projects that champion human stories through technology, art, and great design.